When you have an eCommerce site, ensuring a smooth payment process is critical to gaining conversions from leads that visit your site. WooCommerce allows you to configure various payment methods such as direct bank transfer, checks, cash on delivery, and Paypal to provide your customers with additional options for completing order transactions.

The WooCommerce PayPal Checkout extension allows your WordPress store to accept PayPal payments and makes use of customizable Smart Payment ButtonsTM. Customers who use PayPal Checkout can pay with PayPal or any major credit or debit card without ever leaving your website. Using this extension visitors can buy directly from your product pages and pay in 26 different currencies. This blog will walk you through the process of configuring and adding the WooCommerce PayPal Checkout for WordPress sites.

Installing the WooCommerce PayPal Checkout Plugin in WordPress

Note: Paypal Checkout Plugin is no longer available in the WooCommerce marketplace. You may use PayPal payments as it’s the upgraded option to this extension.

Follow these steps to install the WooCommerce PayPal Checkout in WordPress:

1. Log in to WordPress as an administrator.

2. In the search plugins, type “WordPress PayPal Checkout.” Install and activate the plugin pictured below:

3. After you’ve successfully installed the plugin, you’ll need to configure the PayPal checkout in WooCommerce.

Configuring the PayPal Checkout Process in WooCommerce

Follow these steps to set up the PayPal checkout process in WooCommerce.

On the WordPress Dashboard, in the left sidebar, click WooCommerce, and then click Settings. This will take you to the WooCommerce settings page, which has multiple tabs for various settings. To enable the payment method, navigate to the Payments tab.

Enable the toggle button next to the PayPal checkout option on the Payment Methods page. To configure the PayPal Checkout settings, click Set up or Manage.

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You will then be directed to the PayPal Checkout page, where you can begin configuring various checkout settings. The process will begin with basic store information, then help you link your PayPal account, and finally assist you in configuring the checkout page’s look and feel, including payment and billing details.  

To begin configuring the PayPal checkout process, fill in the basic information about your store before moving on to linking the store to a PayPal account.

• Title – Choose the title shown to customers during checkout
• Description – Add a description shown to customers if they use PayPal Checkout
• Account Settings – Environment  – Select Live to accept payments and Sandbox to test payments.

Linking Paypal Account in WooCommerce

In WooCommerce, you can use the API settings to create or link an existing PayPal Account. To link it to your PayPal account, use the API credentials sections on the PayPal Checkout setup page, under the payment tape.

When you click the Setup or link an existing PayPal account button, you will be taken to the PayPal account login page.

Log in to your PayPal account, then click Activity on the top menu bar and select API Access.

Next, scroll to NVP/SOAP API Integration (Classic) and click Manage API Credentials. Ensure Request an API Signature is checked and click Agree and Submit.

 Click Show to reveal API Username, password, and signature.

Copy the API Username, Password, and Signature into your WooCommerce PayPal Checkout settings.

In the PayPal-hosted Checkout Settings section, enter details such as your Brand Name,  your site or product name, images for logo and header, and so on to ensure the PayPal checkout page has the same look and feel as your website. The landing page is the URL that all customers see when they check out.

Additional payment confirmation details can be set in the Advanced Settings for further advanced settings of the checkout pages, such as shipping details.

Once you’ve finished filling out all of the settings, click Save Changes at the bottom of the page to finish the PayPal Checkout configuration in WooCommerce.

Smart Payment Buttons™ PayPal Checkout Advanced Options

Smart Payment Buttons™ is an added benefit for US customers, as the feature provides relevant payment options such as PayPal and both Pay in 4 and PayPal Credit*, allowing your customers to buy now and pay later while you get paid upfront. Fill out the sections after the advance settings if you want to further customize the look and feel of the buttons or configure PayPal checkout pages. Please see the PayPal Checkout page for more information.

Have any questions or concerns? Contact our sales team today! Looking for a new Managed WordPress Hosting plan? We have you covered with our new Managed WordPress plans that simplify speed, security, and stability.

The post How to Add Paypal to Your WordPress Website Using WooCommerce appeared first on The A2 Posting.

What if we told you that WooCommerce can do all that for you? With the free and open-source plugin, maintaining your website instantly becomes so much easier.

Keep reading to find out exactly what WooCommerce is and how it can help your WordPress website.

What Is WooCommerce?

WooCommerce is an e-Commerce plugin used by over 3 million online stores. It was developed to be used as an extension to WordPress, which is why it integrates perfectly into any WordPress site. A simple but powerful platform chock full of features, it is a fantastic solution for anyone looking to sell their products online.

We highly recommend that you use WooCommerce as an extension for your shop, as it contains everything that you need for your business to run smoothly.

What Are the Benefits of WooCommerce?

WooCommerce exists to make managing your online shop simpler. It is incredibly user-friendly and offers dozens of helpful features right at your fingertips. If you’re about to open your own online shop or just want to upgrade an existing site, we’re certain that you’ll find all of the features of WooCommerce to be extremely helpful.

Customization Options

You can make changes to your store page any time you like with no additional costs, thanks to WooCommerce. You can either customize everything yourself or choose from a wide array of stylish, functional themes.

Built-In Analytics

Even if you have no experience in tracking implementation, WooCommerce comes with a built-in data analysis tool that will give you more insight into your growing business.

Integrated Payment Gateways

An efficient payment process is essential for any store. With WooCommerce, you can give your customers the option to choose from several platforms, such as Stripe, PayPal, debit or credit cards, bank transfer, or even cash on delivery.

Various Shipping Options

WooCommerce allows you to provide any variety of shipping options for your customers’ orders, like a pickup from nearby stores, local delivery, or international shipping. You can even restrict shipping options as you see fit.

Automatic Tax Calculation

WooCommerce makes it easy for anyone to calculate taxes for their online shops. All you need to do is configure the settings to automatically compute taxes on every order.

Order and Inventory Management

The built-in inventory management system of WooCommerce allows shop owners to handle and track everything in their supply. Plus, you can oversee the entire order process, from tracking orders to shipping them out.

All these amazing WooCommerce advantages will pair perfectly when used with a Managed WordPress platform, which is another worthwhile investment for any WordPress user.

What Is Managed WordPress?

Managed WordPress is a hosting platform that is fully streamlined and optimized for easy creation and management of your website. As its name implies, the web host manages your WordPress for you, taking over all the server responsibilities.

Our platform, A2 Hosting, revolves around making your site run as fast and secure as possible. We will handle all the administrative tasks, from installing WordPress, to security checks and updates, and even caching your web page. If you have any questions you can speak with our sales team for more information on our new and improved Managed WordPress plans!

WooCommerce is an incredibly powerful tool for WordPress users. When paired with our efficient Managed WordPress platform, managing your online shop will be fast and hassle-free. For an optimized eCommerce shop, get started on managed WordPress today with A2 Hosting!

The post What Is WooCommerce? Explaining the Features and Benefits appeared first on The A2 Posting.

ANN ARBOR, MICH–NOV 22, 2021–Black Friday sales in 2021 are forecasted to break $900 billion in online shopping globally, according to the Adobe Digital Economy Index. To prepare, eCommerce companies have begun to buckle down and enhance their websites for the recording-breaking traffic coming their way. A2 Hosting, a leading player in the web hosting industry, just released an accompanying ebook to aid online entrepreneurs in their preparations. “With the impacts of Covid 19 in 2020 and 2021, we know that now more than ever it’s imperative for our customers to experience a win during the holiday sales. We’re trying to give them as many resources as possible to help them succeed,” says Bryan Muthig, A2 Hosting’s CEO. 

This ebook is changing the game for eCommerce owners in 2021. It covers backend technical website improvements, front-end website optimization, and digital marketing do’s and don’t. eCommerce owners will find a thorough guide with step-by-step instructions on how to upgrade their websites as well as insight from A2 Hosting’s top-end development team, marketing team, and support gurus. Along with this ebook and a number of preparatory guides on their blog, A2 Hosting is also offering a Black Friday and Cyber Monday sitewide discount with their lowest prices of the year from 11/22-12/5. 

“We want to give our customers the right resources to succeed,” says Muthig. “Not only does that include the right hosting, but it also encapsulates the hosting experience in general. Our guru support crew will be available 24/7 for our customers throughout the holiday season so we’re here for you when it counts. Whether it’s a website crashing on Christmas Day or client questions on Black Friday morning, we’re a team that values supporting our customers in any way we can all season long.”    

About A2 Hosting

Recently awarded Leader in Web Hosting for Summer 2021 by G2 and Best Cheap Dedicated Web Hosting by Digital.com, A2 Hosting, Inc. is a high-performance hosting services provider located in Ann Arbor, MI. The company delivers ultra-reliable solutions and 24/7/365 US-based support from its Guru Crew team. Since 2003, A2 Hosting has offered innovative, affordable, and developer-friendly hosting for small- and medium-sized businesses as well as web development agencies worldwide. Customers seeking the fastest hosting options in the industry can host websites of any size on A2’s Turbo Performance server platform featuring page load speeds up to 20X faster compared to competing solutions. To learn more, visit https://www.a2hosting.com.

The post Win 2021 Black Friday Website Preparations with A2 Hosting’s Free eCommerce eBook appeared first on The A2 Posting.

Looking to start an eCommerce website or have one but not satisfied where you’re at? Two great options are WordPress and Shopify. But how to choose? While both platforms are great options, it’s important to first understand some key facts and use cases that are particular to each. 

What Are They?

 A2’s Managed WordPress

WordPress is an open-source platform dedicated to helping people get online. A2’s Managed WordPress plans are a cheaper way to get access to a high-quality WordPress site with amazing server management without the price tag. The best part about starting a site on WordPress is that it’s extremely customizable and can be used for many different functions through the implementation of different plugins, themes, and code changes. Users can install plugins like WooCommerce to create an eCommerce store similar to what can be created on Shopify. WordPress caters to a large range of potential users including:

• Web Design Novices
• Users with some web development skills
• Users with the budget for their own web developer

Shopify

Shopify is a SaaS company specializing in eCommerce and specifically built to help entrepreneurs establish online stores. Entrepreneurs that work with Shopify don’t own their own software but they do pay a monthly fee to access all that this company has to offer. Their product packages come with a variety of different drag and drop templates. All sites associated with Shopify are hosted on Shopify’s own servers (equivalent to a shared web hosting plan). 

Pricing

There’s a pretty big jump in the pricing when comparing A2’s Managed WordPress Plans to Shopify’s offerings.

WordPress

A2’s Managed WordPress comes with a significantly lower price tag and with the added bonus of server management and support around the clock. A2 also includes multiple sites on the higher-level plans and added security. All plans come with a free SSL for added security and 24/7/365 assistance through phone, chat, and email!

Shopify

Shopify’s pricing is a bit steeper than A2 Hosting’s Managed WordPress offerings. The most basic Shopify plans start at $29.99 a month. Their lower plans would work for someone just starting out but don’t include many necessary business options for professionals who are trying to grow quickly. For example, the lowest Shopify plan doesn’t include professional reports so users interested in any deeper statistical tracking would need to upgrade. This means that in order to truly take advantage of what Shopify has to offer users would need to buy one of the more expensive plans paying more than double the price of A2 Hosting’s most extensive managed WordPress plan!

Look and Feel: Templates and Themes

Templates and themes are lifesavers when you’re creating the look and feel of your website. Though both WordPress and Shopify offer these options, the variety and prices differ depending on which platform you choose:

WordPress

WordPress has thousands of paid and free themes. Many of them are very easy to edit and are mobile-friendly and responsive. They can be found at sites like Theme Isle or Theme Forest. When looking at the different themes out there, make sure you pick a safe theme for your site. Here’s a guide on how to pick the right WooCommerce theme for your online store.

Shopify

Shopify has 9 free themes and 70 paid themes. You can also get a specialized theme designed through their Shopify designers for an added cost. While their themes are professional they are much more limited than what you can get through WordPress. 

Content Management 

When looking at the CMS capabilities for each of these platforms there really is no comparison. 

WordPress

WordPress is one of the most popular content management systems online. It has content versioning which allows you to save all versions of your pages and posts in one system and revert back to old versions of your site if need be. WordPress also comes with a block-based editing system giving you more flexibility on page layout. 

Shopify

When comparing content management, Shopify only competes with WordPress in its capabilities for managing products and collections. Since Shopify is a dedicated eCommerce company they’ve made it easy to add products and sort them together. For WordPress users looking for this same capability, it’s as easy as installing the WooCommerce plugin which will allow you these same features and turn your site into an organized eCommerce site! 

Flexibility

WordPress

Seeing as WordPress is so large in the market and is widely used across the web, this CMS is one of the most flexible out there. You have the option to use thousands of plugins, templates, and integrations that will make your WordPress function however works best for you.  Since it is an open-source platform and you have control of your own host (we recommend A2 Hosting’s Managed WordPress plans) you can tailor your site in almost any way you can imagine to fit your needs! Pick from thousands of amazing themes and plugins to make your site completely your own and have the option to add almost any capabilities you can think of right at your fingertips.

Shopify

Shopify is a great site builder for beginners but it isn’t as flexible long-term if your company is looking to scale and grow quickly. Their drag and drop builder is easy to use and customize but it’s limited in its capacity to scale up dramatically without ratcheting up the price tag quite drastically. Though Shopify does have third-party apps that make it easier to add functionality to your online store, the support on these tools can become more complicated as you partner up with separate businesses’ support systems for each tool rather than just working with one party.

SEO and Content

WordPress

SEO and relevant content are an important part of the success of your website. One of the greatest parts about improving SEO when working in WordPress is their plugin YoastSEO. It’s one of the most popular SEO tools in the market! It analyzes content in real-time and guides users on different ways to improve their SEO ranking. Some of its best features include:

• SEO enhanced sitemaps
• Canonical URL’s that make sure there’s no duplicate content
• Analyzation of paragraph structure and keyword density
• Guiding for meta descriptions 
• Link support and more!

Another perk of working on WordPress in relation to SEO is your chance to choose your internet host. Your hosting company and the plan you choose have a big impact on your website’s potential uptime, how it handles traffic, and its overall ranking on google. Managed WordPress Hosting with A2 Hosting is a great choice if you’re looking for someone to take care of your server management so you can focus on your business!

Shopify

Managing SEO for websites set up on Shopify is a little more limited. Their site comes with the option to use an SSL and automatically creates an XML Site Map. You can configure 301 page directs if you decide to change your website’s name, which can be very helpful if you ever want to make big business changes or rebrand down the line. One of the downsides to SEO for websites built on Shopify is that it’s hard to create clean URLs. While Shopify has different SEO plugins available to help you nothing compares to WordPress’ YoastSEO.

Customer Support

At the end of the day, people don’t prioritize customer support until a crisis arises, and then it’s everything. It’s always good to know you have support there when you need them. 

WordPress 

Managed WordPress with A2 Hosting is known for its support. With 24/7/365 customer service for all customers over the phone, chat, and email, there is always an expert there to assist. Please we have an extensive knowledge base of articles there to help you if you’re the do-it-yourself type of person. Our plans also come with easy backups, a free Jetpack Personal license, and WP-CLI pre-installed. Contact our sales team today with any questions!

Shopify

Shopify Lite customers receive chat and email support but to get phone support you must be on a higher plan. They also have a help center and a forum, but there’s nothing like talking to a real person to help you get your problems solved quickly and accurately. 

In Conclusion

Both Shopify and A2’s Managed WordPress plans have their benefits. If you’re just getting started and looking for a super simple experience without the bells and whistles, Shopify may work for you. If you’re looking to grow your website internationally with many different options and capabilities we suggest our Managed WordPress plans. It’s as easy as picking a theme and downloading WooCommerce so you can get your business up and running today!  If you want 24/7 support, flexibility, a cheaper price tag, and incredible uptime, check out our new Managed WordPress line today! 

The post Shopify vs WordPress: What’s the Difference? appeared first on The A2 Posting.

By embracing industry trends, you can drive more traffic to your site and convert visitors into paying customers. What’s more, staying in the know can help you maximize your revenue today while future-proofing your business for tomorrow.

In this article, we’ll help you keep your store at the cutting-edge throughout 2021 and beyond. We’ll introduce you to the importance of e-commerce trends, explore nine of the biggest ones currently, and discuss how you can implement them. Let’s get started!

An Introduction to E-Commerce Trends (And Why They’re Important)

Market trends are patterns of consumer behavior that can be found across all industries. As an online store owner, you likely depend on website traffic.

More people visiting your store means more potential customers and sales. Staying at the cutting edge of the latest e-commerce trends can help you generate more buzz around your offerings.

Once people arrive at your store, your next task is to convert them into customers. If your site reflects the latest e-commerce trends and consumer preferences, it can help you boost their experience, and in turn you can maximize your conversion rates and revenue.

It’s always been important for businesses to keep up with consumer trends. However, since the ongoing pandemic is having a massive impact on the world of e-commerce, it’s perhaps more vital now than ever.

A recent survey revealed that, throughout 2020, COVID-19 drove online shopping to an all-time high. By embracing industry trends, you can increase your chances of connecting with this huge potential audience of people looking to shop in a safe online environment.

There’s also evidence to suggest that new customers you acquire now are likely to stick with your business for the long haul. The aforementioned survey showed that nearly 9 out of 10 people worldwide plan to continue spending money with an online store they discovered during the lockdown.

The world of e-commerce is always changing and evolving. Staying on top of the latest topics and trends can prevent you from falling behind and becoming irrelevant.

9 Important E-Commerce Trends to Watch in 2021

To help you identify exactly where your e-commerce store should go next, it’s critical to monitor industry trends. To set you on the path to success, let’s take a look at nine e-commerce trends expected to shape the industry throughout 2021 and beyond.

1. There’s an Increasing Demand for Personalized Shopping Experiences

Today, the vast majority of stores have an online presence. With plenty of e-commerce sites to choose from, customers are in a strong position to demand a five-star experience. There’s evidence to suggest that, for many customers, personalization massively improves the purchasing process.

According to marketing specialists Epsilon, 80 percent of consumers are more likely to make a purchase when brands offer a tailored experience. By customizing the experience for each shopper, you can help drive conversions.

Also, over 36 percent of consumers say retailers need to do more to offer personalized experiences. That means this strategy can help you get the edge over your competitors.

Every purchase has a positive impact on your revenue. However, repeat customers are particularly valuable, as they deliver a high Return On Investment (ROI) and Customer Lifetime Value (CLTV).

Personalization can help you build rewarding long-term relationships by improving the quality of the customer experience. You can even use it to present yourself as a helpful service, rather than just another online store. For example, you might recommend new products based on a customer’s previous purchase history, or remind them when it’s time to reorder their favorite items.

If you’re going to provide this kind of helpful service, you’ll need to record information about the customer’s habits and behavior. You can achieve this by adding membership functionality to your site using a plugin such as Members:

Members ensures that all the customer’s actions are added to their user profile, ready for you to use to craft tailored experiences. You could even use this plugin to sell members-only products or offer exclusive pricing to your best customers. Also, memberships can create a sense of exclusivity, which is another powerful way to encourage long-term loyalty.

2. Smartphone Shoppers Are Continuing to Increase

The number of global smartphone users has passed three billion. With so many mobile devices out there, it’s essential to optimize your online store for this demographic.

In 2019, mobile devices accounted for 65 percent of all e-commerce traffic, and 53 percent of sales. Depending on your industry, this number may be even higher. For example, fashion retailers receive 67 percent of their sales from mobile devices.

The number of smartphone users is projected to grow by several hundred million in the next few years. Therefore, we predict that mobile optimization will be a massive trend throughout 2021 and in the years to come.

To ensure that your store provides a favorable experience for smartphone and tablet users, we recommend using a mobile-responsive WordPress theme:

It’s also a smart idea to remove popups, as these are particularly obtrusive on the smaller screen of your typical mobile device. Similarly, consider reviewing each web page to look for opportunities to trim unnecessary content.

Remember that your typical smartphone or tablet screen can display far less content than a desktop computer. By streamlining your site, you can minimize how much mobile users need to scroll to access the information or features they need.

Chances are your e-commerce store features a lot of product images. Beautiful, high-resolution images are essential for driving conversions. However, they also impact your page loading times.

If your site takes too long to load or provides a poor experience, you can assume that consumers will be less likely to make a purchase. To meet consumer expectations and drive sales, it’s important to optimize your product images for mobile.

3. Omnichannel Selling Is Becoming Essential

Today’s consumer expects to purchase content in multiple ways, such as browsing your product catalog on both their desktop and mobile browsers. Some online stores even have a dedicated mobile app:

As an e-commerce site, it’s crucial that you meet your customers wherever they are, and provide a seamless experience across all channels. A headless e-commerce architecture can help you deliver this kind of omnichannel experience. By opting for a headless setup, you’ll be able to create your content once, and then publish it on multiple platforms.

If you’ve built your site using the popular WooCommerce e-commerce platform, you’ll have access to the WooCommerce REST API. This API gives you the flexibility to use your data in other contexts, including Single Page Applications (SPAs) and mobile apps:

As an online retailer, you’ll likely want to promote your content on every conceivable channel. However, it’s important to be selective about your omnichannel experience. Building and maintaining a presence across a long list of platforms requires a significant amount of time and effort. As a busy website owner, this may not be practical.

Different channels also have different target audiences, and there’s no guarantee that these people will be your ideal customers. Focusing on a platform that isn’t widely used by your target audience will likely deliver a low ROI.

Ideally, you’ll zero in on the channel(s) that your audience spends the majority of their time. Here, it may help to deep-dive into your visitors and their behaviors using a platform such as Google Analytics.

4. Environmentally-Conscious Consumers Are Encouraging Brands to Go Green

In 2021, environmental issues are no longer reserved for eco-friendly brands. Many major online retailers have taken the pledge toward sustainability, including e-commerce giant Amazon:

Sustainability is a great cause, and every business should strive to become more eco-friendly. However, there’s no denying that ‘sustainability’ is also a huge buzzword, particularly among millennials.

According to a recent study, 61 percent of consumers said that they would switch to a brand that’s more environmentally friendly than their current favorite. This means that taking steps towards sustainability isn’t just the right thing to do – it can also help you get an edge over the competition.

Your customers may even be willing to pay more for eco-friendly products, especially the younger generation. The same study showed that 61 percent of millennials and 58 percent of Gen-Z agree that they’d pay a higher price tag for a ‘green’ product.

This suggests that, even if you have to increase your prices, your customers may be happy to foot the bill. Sustainability could be one of the few ways for you to increase your prices, while also improving the customer experience.

To set your e-commerce store on the green road, we recommend reviewing your current offerings. Consider whether your products are made through sustainable processes or with eco-friendly materials. Wherever possible, it’s a smart idea to replace items that aren’t with more sustainable alternatives.

Additionally, if you ship to your customers, you might look into ways to reduce the amount of packaging used. You could also replace non-recyclable materials, such as plastic, with recyclable alternatives, such as cardboard. To boost your green credentials, you may want to provide instructions on how to recycle the packaging, or even the product itself.

5. Social Media Continues to Drive Purchasing Decisions

For years, social media has been an integral marketing tool for online stores. However, in 2020, we saw a few initiatives that strengthened this link between social media and e-commerce, such as the partnership between Shopify and TikTok and the launch of Instagram Shops:

These projects reflect the increasing number of customers who make purchasing decisions directly from their social media feeds. To capitalize on this trend, you can look for opportunities to create shareable content related to your e-commerce offerings. For example, you might create unboxing videos of your products.

You could also generate social media buzz by encouraging your customers to create their own content. Consumers generally perceive User-Generated Content (UGC) as more trustworthy than traditional promotional and marketing content.

Therefore, you may want to provide an incentive to shoppers for creating valuable UGC. For example, home-ware brand MADE has an ongoing Instagram campaign where customers share photos of their favorite MADE products:

How you promote your store on social media also makes a difference. Although it’s difficult to prove, there’s a common belief that social media algorithms reward the adoption of new features.

Every time new functionality is introduced, you may want to put it to the test by incorporating it into your social media activities. Then you can measure the impact it has on your engagement, conversions, and other key metrics. Armed with this information, you can adjust your social media efforts accordingly.

Experimenting with the latest social media features can also help boost your profile. You may even earn a reputation as a business at the cutting edge of social media trends. This can increase your appeal, particularly among the tech-savvy younger generations.

6. Online Influencers Are Assuming a Content Creator Role

An online influencer is someone who has a significant digital following. They can promote your business or products to their existing audience, similar to a traditional celebrity endorsement.

The influencer marketing industry is expected to reach $9.7 billion in 2020, making it clear why these partnerships deserve a spot on the list of important e-commerce trends to consider. The right person can send a fresh wave of traffic to your online store, and even increase your sales.

Influencers can promote your brand, but they also fulfill a content creation role. With more social media platforms than ever before, busy website owners may struggle to create enough content to feed the machine. Instead of partnering with an agency, you could consider teaming up with someone who will create content based on your brand.

The key to a successful partnership is to find a fitting match. Ideally, there should be some crossover between their fan base and your target audience, as this will typically result in more conversions.

It also helps if there’s some connection between the influencer and the product(s) they’re promoting, so the content seems more authentic. Even though the work is strictly business, fans like to believe that their favorite creators are discerning about brands they promote. If the audience thinks the promoter is genuinely passionate about your product(s), it’s more likely to result in sales.

While it’s tempting to go after the biggest social media stars, sometimes it makes more sense to partner with a micro-influencer within your niche. They may have a smaller audience, but if their fan base represents your ideal customer, the collaboration could yield a high ROI.

7. More Online Stores Are Becoming Multilingual

Thanks to the internet, your store has the opportunity to reach audiences worldwide. With online shopping more prevalent than ever, we predict that more businesses will try to capitalize on this global increase by producing multi-language content.

According to estimates, 60 percent of all online content is in English, but 74 percent of internet users speak a language other than English. If you restrict yourself to a single language, you’re missing out on a huge audience – and a lot of potential sales. Plus, this is one of the e-commerce trends you can take advantage of to make your site more accessible.

Even if your customers are multilingual, most people appreciate a business that attempts to communicate in their first language. Research shows that 65 percent of consumers prefer to access content in their native tongues.

When it comes to translating your content, we recommend working with a native speaker wherever possible. They typically offer the highest quality results, and will have an innate understanding of the cultural etiquette surrounding the language. Rather than providing a word-for-word translation, a professional can use this insight to help you create interpreted content that is more engaging and persuasive.

After translating your e-commerce site, you’ll need to give visitors a way to switch between the supported languages. You can add a language picker to your online store using the Polylang plugin:

You can also use this plugin to optimize your site’s categories, tags, and custom taxonomies for the different languages your store supports. The tool can help your translated content appear in relevant search engine results, and drive more international customers to your online store.

8. Customer Support Is Getting an Artificial Intelligence (AI) Boost

Customer service is essential for driving sales. Studies indicate that a consumer will spend  140 percent more after having a positive experience.

Many factors contribute to the quality of your customer experience. However, how quickly you respond to inquiries is a huge one. Ideally, you’ll answer immediately, and at any time of the day or night. Of course, for many online store owners, this simply isn’t feasible.

Chatbots can be a powerful way to provide customers with instant access to support, regardless of the date, time, or number of other people currently seeking help. There’s also evidence to suggest that these AI tools are becoming increasingly popular, with over 67 percent of consumers using them for customer support in 2019.

Even if you have a 24/7 customer services department, chatbots can streamline your support process. For example, you might use one to automatically gather important information, such as the customer’s account number and contact details. This information will then be shared with your support staff.

In this way, chatbots can reduce the amount of time required to resolve a customer’s query. When it comes to routine questions, research indicates that they can reduce response times by up to 80 percent.

There are various chat tools that integrate with WordPress. If you’re using WooCommerce, the WoowBot plugin is a popular standalone chatbot that has full support for the e-commerce platform:

Another well-known option is Chatbot by Collect.chat. This plugin is free to use, and lets you add a chat widget to your site without any technical knowledge.

9. There’s a Growing Need for Online Businesses to Invest in Dedicated Hosting

Behind most successful websites are reliable, high-performance hosting providers. The type of hosting you use influences all aspects of your site, particularly its speed and performance.

Business-critical websites, especially online stores, come with a unique set of challenges and demands. Not only are fast page loading times and quick checkout processes necessary to ensure a seamless UX, but any amount of downtime can be disastrous.

As more companies move operations online, it ushers in an increasing need to invest in dedicated hosting:

In a nutshell, dedicated hosting means you aren’t sharing your server resources with other websites. In turn, you have the benefit of improved security and overall better performance. You can feel confident that your store will remain online, even during unexpected traffic spikes, and as your site continues to grow throughout 2021 and beyond.

Conclusion

Over the past year, the COVID-19 pandemic forced many consumers to shop online and triggered an e-commerce revolution. Now it’s time to prepare your business for the next step.

To set your site up for success, it’s a good idea to provide a more personalized shopping experience. By offering membership features, you can encourage customer loyalty and increase your chances of securing repeat purchases. We also predict that consumers will continue to favor sustainable brands, and may even be willing to pay a premium for sustainable products in 2021.

Following the latest e-commerce trends is essential for driving traffic and conversions. This includes getting the foundations right, such as your web hosting. At A2 Hosting, we offer dedicated hosting plans that can help keep your e-commerce site up and running 24/7!

Image credit: Pexels.

The post 9 Important E-Commerce Trends to Watch in 2021 appeared first on The A2 Posting.

Introduction

We love the color green so St. Paddy’s Day is one of the best holidays in our book! This year we’re celebrating with  seven digital marketing tips and tricks to help your business take advantage of this lucky time of year. 

1. 1. Be Authentic and Use the Right Tone and Voice
   2. Be Culturally Sensitive
   3. Add Festive Decorations and Go Green
   4. Help Your Customers Call On the Luck of the Irish
   5. Don’t Miss an Opportunity to Go Live!
   6. Send Out a Holiday Themed Email Campaign!
   7. Do Research on Other Successful Campaigns to Help Plan Your Own

1) Be Authentic and Use the Right Tone and Voice

As with any major holiday or promotion, it’s important to be authentic to your company’s brand when coming up with a digital marketing campaign. It’s all good fun to come up with holiday puns and green themed campaigns, but above all you must do your research and make sure your posts align with how you want to portray your company to the marketplace.

Know Your Brand’s Personality on Social and be Consistent

Do research on past posts and make sure your tone aligns with what you’ve published previously. It’s important to follow your brand guidelines and be consistent, even as you play with puns that fit the St. Patrick’s Day theme. Posting something that’s drastically different from previous content won’t help in building a strong brand

It’s also important to remember why people follow you. What are they looking for when they come to your site? For example, if you own a crafting store people are likely following you to see the latest trends in crafting materials or what cool things you’ve created with your craft supplies. Likewise if you own an outdoor clothing store, people may follow you to see your clothes in action or find awesome new hiking trails. It’s important you can deliver what your customer wants to see on your social platforms. This will make it easier to keep your followers engaged with your content and refer them back to your site. The perfect combination is:

2) Be Culturally Sensitive 

Be creative! Come up with new puns or ways to make old puns fit your brand. Remember to be historically and socially conscious before you post. Don’t be tone deaf and post offensive or charged content. Be relevant and timely while also socially conscious. A good publicity stunt can work wonders on brand identity and public image, but make sure to do it in the right way. Have your public relations team and any marketing members meet before posting and discuss implications of your campaign from all angles in order to uncover any miscommunication or issues that could arise later on. 

3) Add Festive Decorations and Go Green

It’s always important to follow online trends and be timely in your advertising, and one of the biggest trends during St. Patrick’s Day is the color green. Historically green was worn to represent the Emerald Isle and the people of Ireland, but today it has turned into a folkloric attempt to avoid the pinch of an errant leprechaun. St. Patrick’s Day marketing is a perfect time to use this color to entice your audience to purchase from your online store!

If you have merchandise that’s green or your brand uses this as one of their colors, this is a great time to highlight this. It’s also a great opportunity for online creativity. Add green banners to your website or pop in some green accent colors here and there.  Reap the rewards of your environmental efforts while joining in on the holiday spirit. Use this opportunity to advertise any “green initiatives” your company is participating in!

4) Help Your Customers Call On the Luck of the Irish

In addition to decorating your store, St. Patrick’s Day is a great time to run discounts and deals on your site! Use this opportunity to give a percentage off on all green items (color or environmentally sound) or create a custom sales item with your favorite St. Patrick’s day slogan or image. Create a sense of urgency and run your sale for a limited amount of time. Encourage User Generated Content (UGC) by creating drawings or picture-sharing promotions asking followers to participate if they’re “feeling lucky.” This is a great way to create talk about your brand and encourages followers to interact with your posts. 

5) Don’t Miss an Opportunity to Go Live!

You could use St. Patrick’s Day as an opportunity to do live video on your social accounts by sharing real time updates with your followers. Dress up and stream your live reactions as they send their selfies in or record as you contact the winners of your promotional contest. Create a funny behind the scenes video of your employees as they grant wishes or chase the rainbow. This is a great way to personalize your accounts and share the people behind your brand! 

6) Send Out a Holiday Themed Email Campaign

To increase touches, send out a holiday themed email campaign. You could stick a shamrock themed logo on your header and cross-promote any social media campaigns you have running. Increase your marketing reach by requiring email sign ups to enter social promotions you have planned. Then attach a secret promo code that can be used by people who subscribe! The possibilities are endless and it works well to coordinate your overall marketing strategies across all marketing channels and promotional materials.

7) Do Research on Other Successful Campaigns to Help Plan Your Own

We know all of this might sound like a lot, but sometimes it helps to look at successful campaigns when trying to come up with some ideas of your own. We’ve got three examples below that may help spark some ideas for your own festive campaigns. 

Guinness: Make St. Patrick’s Day the Friendliest Day of the Year

Their Friendliest Day of the year campaign was a huge success. By emphasizing coming together with friends and family, they were able to tie the theme of community to their product, eliciting warm feelings when followers thought of their brand. They included infographics with St. Patrick’s Day facts that could be shared worldwide, helping spread their brand awareness through increased follower interaction. They were timely, relevant, and socially aware as they ran their St. Patrick’s Day campaign. 

M&M’s: Ms. Green Campaign

M&M used their iconic candy personas to bring their brand to life. Ms. Green embarked on a spokes candy campaign around Ireland, stopping off in famous cities to meet the locals and see the sights. Her tour was documented and shared as she educated her followers on Irish history and phenomena. Not only was the campaign relevant and shared accurate cultural details, but it encouraged fans to interact with their brand by posting selfies in order to win a trip to New York. They used ‘here for the craic, not as a snack’ as their tagline, an Irish pun that had the right comedic tone to spark laughs rather than controversy. 

McDonald’s: Shamrock Shake

Finally, shamrock shake season. Every year McDonald’s releases their limited edition shamrock shake, a mixture of chocolate and minty goodness. Their timely release, limited timeline, and extensive media coverage creates a sense of urgency as people line up every year to get a green milkshake while it’s available. Rather than just releasing a mint chocolate chip shake they were able to turn their St. Patrick’s Day campaign into a hot commodity. 

Conclusion

Most importantly, make sure you use this holiday as a point of connection with all of your customers. You want your brand to be engaging and personal, so celebrating this holiday together is a great way to achieve this! Personalize your campaign and share any employees with Irish descent. Use real time trends  as a way to connect with your socially savvy customers. Run video marketing campaigns and highlight topics relating to St. Patrick’s Day. Holidays are a great time to gain new customers and connect with loyal followers. Personalize your marketing content this year and make this the best celebration yet!

The post 7 St. Patrick’s Day Marketing Strategies to Boost Your Ecommerce Sales appeared first on The A2 Posting.

Thankfully, with the right tools you can build a fast, reliable online store without having to write a single line of code. Using these tools, you can launch your e-commerce business and start collecting payments, with minimal effort and very few upfront costs.

In this article, we’ll show you how to launch an e-commerce store using WordPress and the popular WooCommerce platform. Along the way, we’ll share advice on how to maximize your sales, by prioritizing your store’s performance and Search Engine Optimization (SEO). Let’s get started!

Why You’d Want to Start an Online Store

Over the last few years, e-commerce has completely changed consumer habits. Today, online shopping is an indispensable part of the global economy, and online-only stores such as Amazon and eBay are some of the biggest names in retail. It’s difficult to even imagine a modern company that doesn’t offer customers the option to purchase products and services online.

In 2019, retail e-commerce sales worldwide amounted to $3.53 trillion, and 2020 seems set to be a record-breaking year for online retail. Throughout 2020, physical stores around the globe were forced to close in an attempt to help combat the COVID-19 pandemic. This caused online shopping to skyrocket, as consumers embraced e-commerce as a way to access goods and services in a safe environment. In June 2020, global retail e-commerce traffic stood at a record 22 billion monthly visits.

With more people shopping online than ever before, you could find a large audience for your e-commerce business. By launching your online store now, you can maximize sales while helping your customers access the goods and services they need, without the risks currently associated with in-person shopping.

Introducing the WooCommerce Platform

There are a number of e-commerce plugins available for WordPress. However, with over five million active installs, WooCommerce is one of the most popular e-commerce platforms.

Out-of-the-box, WooCommerce provides everything you need to build an engaging online store, sell products, and accept payments. This has made WooCommerce a popular choice among online stores of all shapes and sizes.

Today, WooCommerce is used by many big-name brands. Aeropress, Weber, and the All Blacks all rely on WooCommerce to power their online stores.

There’s also evidence to suggest that WooCommerce can help you build a successful e-commerce store. According to research, 28 percent of the top one million e-commerce stores use WooCommerce as their e-commerce technology of choice.

WooCommerce was originally developed by WordPress theme developer WooThemes. However, in 2015, WooCommerce was acquired by Automattic – the company behind WordPress – who run and operate WooCommerce today.

As an Automattic product, WooCommerce is a stable, reliable e-commerce solution that’s regularly updated. If you want to create an online store, it’s always worth considering WooCommerce.

Why Build Your e-Commerce Store With WooCommerce

As a free WordPress plugin, WooCommerce is accessible to organizations of all shapes and sizes. This includes startups and smaller businesses, who typically have tighter budgets than established enterprises. Using WooCommerce, you can launch an e-commerce store with minimal upfront costs.

WooCommerce has a range of features built-in, but it’s also extensible. If vanilla WooCommerce doesn’t meet all your needs, you can choose from a wide range of WooCommerce extensions.

If you can’t find the perfect extension ready-made, WooCommerce is open-source software. This means you can always modify or extend the WooCommerce code to suit your exact needs – or hire a coder to make these changes for you.

WooCommerce is also designed to be user friendly. Using WooCommerce, you can potentially build a professional e-commerce store without having to write a single line of code. If you have previous experience with WordPress, building a store using WooCommerce will likely feel intuitive and easy.

Collecting payments is one of the most important parts of running a successful e-commerce business. WooCommerce can securely accept cards, mobile wallets, and bank transfers. It also integrates with over 100 payment gateways including PayPal, Stripe, and Square.

Today, many customers shop on their smartphones and tablets. In 2017, $1.4 trillion of total retail e-commerce sales were made using a mobile device. In 2021, it’s estimated that mobile e-commerce could account for $3.5 trillion of total e-commerce sales.

If you’re going to maximize your revenue, it’s essential your e-commerce store is mobile-friendly. WooCommerce works across all devices, including smartphones and tablets. The WooCommerce team is also continuously improving the plugin’s performance for mobile. For example, WooCommerce 3.0 optimized the product gallery for mobile users, and added support for touch gestures.

How to Start an Online Store (In 9 Easy Steps)

In this section, we’ll show you how to build a complete e-commerce store, using WooCommerce and WordPress. As promised, you won’t have to write a single line of code. Let’s dive in, and start your e-commerce business!

1. Choose the Right Web Hosting Provider

Your choice of hosting provider has the potential to make or break your e-commerce business. Downtime is always bad news, but for e-commerce stores downtime can mean an immediate drop in sales. To avoid downtime, we recommend opting for a provider that offers an uptime guarantee.

Performance is another crucial factor, as today’s consumer isn’t willing to wait around. Amazon calculated that a page load slowdown of just one second would cost them $1.6 billion in lost sales each year.

Performance can also impact your e-commerce store’s SEO. In particular, it can affect how quickly crawlers can index your content and serve it to customers. If your hosting provider doesn’t prioritize speed, your latest products and special offers may not even appear in Google’s search results for a significant period of time.

Google also uses page speed as a ranking factor in both its desktop and mobile search results. Research indicates that 39 percent of online purchases are influenced by a relevant search. Where your store appears in Google’s search results can have a huge impact on your sales and revenue.

There are many factors that can impact your site’s performance. However, your choice of hosting provider is one of the most important decisions you can make, particularly at this early stage.

At A2 Hosting, we take performance seriously. That’s why we’ve created a series of e-commerce hosting plans that are optimized for WooCommerce. These plans can deliver 20X faster page loads than competing WooCommerce hosting providers.

2. Set up WooCommerce

After activating the WooCommerce plugin, you’ll encounter a Welcome to WooCommerce screen. This is the WooCommerce configuration wizard, which is the quickest and easiest way to create a basic e-commerce store. By completing the wizard’s various screens, you can fast-track through much of the initial configuration, and get your e-commerce business off to a strong start.

If you accidentally dismiss the Welcome message, don’t panic! You can simply select WooCommerce from WordPress’ left-hand menu. WordPress will now display a list of all the steps required, in order to successfully complete the initial WooCommerce configuration.

You can now work your way through this list, by clicking each item in turn and following the onscreen instructions. Once you’ve successfully completed each task, it’s time to progress to the next step.

3. Add Extra Payment Gateways

As part of the setup process, WooCommerce will prompt you to add a payment gateway. A payment gateway enables customers to pay for goods and services using a payment system such as PayPal. By default, WooCommerce supports a number of core payment gateways. However, you can also add payment gateway extensions.

As part of the initial setup process, WooCommerce should prompt you to add at least one payment gateway. However, to maximize revenue we recommend offering at least two payment gateways.

There’s no guarantee all your customers will have access to the same payment gateway. Some gateways may also experience downtime. If you only support a single gateway, you’ll be unable to process payments until that gateway is back online. This could result is missed sales, and a significant amount of frustration on behalf of your customers.

Payment gateways may also have varying rules, regulations, and associated charges. Depending on factors such as geographical location, some payment gateways may represent better value for you and your customers.

You can enable additional payment gateways, by navigating to WooCommerce > Settings and then selecting the Payments tab. This screen displays all the payment gateways WooCommerce supports.

To add a payment gateway, click its accompanying Set Up button. This will open a menu where you can configure your chosen gateway. For example, if you’re configuring PayPal you’ll need to enter your PayPal email address and PayPal API credentials.

Once you’ve configured your payment gateway, select Save Changes. You can then enable the payment gateway by pushing its accompanying slider into the on position.

You can repeat these steps to enable multiple payment gateways. Just be wary of offering too much choice, as a list of unfamiliar payment options could potentially confuse your customers.

4. Create Your Product Categories

Product categories are an important way to organize your products, and help visitors find the items that matter to them. To ensure your e-commerce site is easy to navigate, it’s worth taking the time to define your product categories in advance.

You can always create more product categories as your store grows. However, by defining some product categories now, you can lay the foundations for an organized, logical e-commerce store.

To create a product category, navigate to WooCommerce > Categories. In Add New Category, enter the name of the parent category that you want to create.

In Description, provide a description for this particular category. By adding a description to each product category, you can help search engines such as Google understand your site’s content, and rank it appropriately. Relevant, keyword-rich product descriptions can also help boost your Search Engine Optimization (SEO).

Once you’re happy with the information you’ve entered, select Add New Category. Rinse and repeat to create multiple categories.

You may also want to create product subcategories. For example, you might create a Clothing category consisting of Sweatshirt, T-shirt, and Jeans subcategories. To create a subcategory, open the Parent Category drop-down. You can then select the parent category that you want to assign to this subcategory.

5. Create Shipping Zones and Shipping Methods

If you’re going to physically ship products to your customers, it’s important to create at least one Shipping Zone. A Shipping Zone might be a country, region, or even a specific zip code where you ship your items. Your customers will see only the shipping methods that are available for their zone.

To create a shipping zone, navigate to WooCommerce > Settings > Shipping. You can then select Add shipping zone.

Give your zone a name, choose a region, and select Add shipping method. WooCommerce supports several shipping methods by default, including free shipping.

According to a recent survey, almost half of consumers prefer stores that offer free shipping. What’s more, 77 percent identify free shipping as the most important factor when making purchasing decisions. To drive conversions, you may want to offer free shipping when certain conditions are met.

WooCommerce also provides a local pickup option. This is great if you’re selling bulky items that are expensive to ship, or you anticipate lots of local trade. Note that if you offer local pickup then store base taxes will apply regardless of the customer’s address.

Make your selection, then click Add shipping method. You can repeat these steps, to create multiple shipping zones.

By default, WooCommerce generates the following option: Locations not covered by your other zones. If no appropriate zone is found, WooCommerce will default to this shipping zone. You can edit or delete this zone, as required.

You can also add more shipping options, using a WooCommerce shipping plugin. These plugins give your customers more options, and some even integrate with well-known shipping services such as DHL. Some popular choices include WooCommerce ShipStation Integration, and Advanced Shipping.

6. Create Your First WooCommerce Product

It’s time to stock those shelves! To create a product, select Products > Add New from WordPress’s left-hand menu. You can then give this product a name, enter a description, and upload some images that represent the item or service you’re selling.

Next, open the Product data drop-down menu and specify the type of product you want to create. Here, you have a few choices. WooCommerce supports simple products, which are defined as products that are shipped and have no options. The opposite of a simple product is a variable product. A variable product has multiple options, for example a coat that’s available in different sizes and colors.

A grouped product is a collection of related items. Finally, an external/affiliate product is sold on a third-party website, but featured on your e-commerce store.

The next steps will vary, depending on the type of product you’re creating. For example, if you select Grouped product, you’ll be prompted to enter the product’s Stock-Keeping Unit (SKU). This is a unique string that represents this product in your e-commerce store. Alternatively, if you select Simple Product, you’ll be prompted to specify whether this product is downloadable.

After creating your product, it’s time to set your price. You can specify the everyday, non-sale price in the Regular price field.

You can now assign this product to at least one category, and add product tags. Both of these elements are essential for helping visitors navigate your store, and find the exact items they want to buy.

7. Create an Inventory and Stock Notifications

At this point, we’ve entered some basic information about our product. However, before we go ahead and publish the product, it’s a good idea to perform some stock management. This involves entering the total number of units currently in stock, and configuring some optional low stock warnings.

Stock management ensures you know when to order more stock. It also helps you avoid unpleasant situations, where you have to explain to customers that the product they’ve just paid for isn’t actually in stock.

To start, select the Inventory tab and create an SKU for this product. You can then enter the number of units you currently have in stock.

WooCommerce can email you when you’re running low on stock. If you want to receive these notifications, select the following checkbox: Enable stock management at product level. In Low stock threshold, specify the point where you’d consider this product to be approaching low stock.

By default, WooCommerce doesn’t allow for back orders. However, back orders can help you secure sales, even when an item isn’t currently available. This can be particularly useful during peak retail seasons, where it’s generally accepted that some items may be temporarily out of stock.

If you want to permit back orders, open the Allow back orders drop-down. You can then select either Allow or Allow, but notify customer. If you choose the latter, the product page will display an Available on back order notice. The customer can then decide whether to purchase this product, fully aware that it’s not currently in stock.

8. Build an eBay-Style Product Menu

To drive conversions, your customers should be able to find their perfect product, in just a few clicks. WordPress supports a range of navigational menus. However, drop-downs are particularly popular, as selecting a parent category displays all the associated product subcategories. This is exactly what we see with many popular e-commerce sites, including eBay.

By default, you can’t add product categories to a WordPress menu. To enable product categories, select Appearance > Menus > Screen Options. You can then select Product Categories.

Next, scroll to the Add menu items section. You can now add product categories to your WordPress menus.

Since we’re creating a drop-down menu, position each subcategory beneath its parent. You can then grab each child category and drag it slightly to the right, so it appears indented beneath its parent.

You can now create your menu, as normal. To ensure this menu appears across your entire e-commerce store, we recommend setting it as your top menu.

9. Boost Your Revenue With Related Products

As an e-commerce store, you’ll naturally want to push customers towards purchasing additional products, or more expensive alternatives. One method is to display related products.

WooCommerce tries to generate related products automatically. However, you can often get better results by linking products manually. To start, navigate to Products > All Products. You can then open any product for editing, and select its Linked Products tab.

You can define two types of linked products: ‘upsells’ and ‘cross-sells’. Upsells are typically more expensive alternatives, whereas cross-sells are complimentary items. For example, potential cross-sells for a laptop might include a Bluetooth mouse, or a laptop bag.

Conclusion

If you sell products or services, chances are your customers are already online and looking to make a purchase. If you aren’t offering your goods via an e-commerce platform such as WooCommerce, you could be missing out on sales.

When building your online store, we’d recommend paying particular attention to your product tags and categories. These elements are often overlooked, but are vital for Search Engine Optimization (SEO).

To climb Google’s search engine rankings, it’s also important to choose the right hosting provider. By opting for a hosting package that delivers high performance and an uptime guarantee, you can give your store the best possible chance of attracting a large volume of traffic, and securing lots of conversions.

Image credit: freestocks.

The post How to Start an Online Store (in 9 Easy Steps) appeared first on The A2 Posting.

In either case, a multisite setup using WooCommerce might be the solution. WordPress multisite enables you to set up a network of websites under a single domain. Then, with WooCommerce, you can transform all of those websites into individual online stores. It’s a powerful combination that can enable you to start a modest e-commerce empire.

In this article, we’ll go over several situations when it makes sense to use multisite with WooCommerce to manage multiple stores. Then we’ll teach you how to set up that combination in WordPress. Let’s get to work!

Why You Might Want to Use Multisite to Manage Multiple WooCommerce Stores

Whenever you set up a new website, you need at least two things: a domain name and a hosting plan. Some hosting plans enable you to launch multiple sites, all while paying one single fee.

If you’re working with multiple WordPress websites, however, that still involves managing each of them separately. You’ll need to worry about separate login information, individual customizations, updates, and more.

When you add e-commerce functionality into the mix, things get even more complicated. Every store needs to keep track of orders, users, purchases, and so on. Ideally, if you want to run multiple stores, you should have one central hub that enables you to access and monitor all of them.

WordPress multisite can be a great option in that situation, since it enables you to set up multiple stores with a single installation. This approach also works if you want to create one single online store, but break it down into categories, each with its own product catalog.

Keep in mind, though – we’re talking about running multiple online stores using a single web hosting plan. That means whichever provider you choose needs to be blazing fast, or your stores won’t offer the best customer experience possible.

How to Set Up WooCommerce on WordPress Multisite (In 3 Steps)

The first thing you’ll need to do is enable multisite, for which you’ll need a new WordPress installation.

Step 1: Enable WordPress Multisite

Some web hosts enable you to set up a multisite installation when you install WordPress. However, in most cases you’ll need to turn on multisite manually.

That process involves manually editing a WordPress core file. Fortunately, we’ve covered this step in its entirety within a previous tutorial. Check it out, and once you have a multisite network up, you can get to work on adding in e-commerce functionality.

Step 2: Install WooCommerce on Your Network

For this next step, we’ll go ahead and assume that you’ve already added some websites to your network:

So far, each site is using a clean WordPress installation. To add e-commerce functionality, you’ll need to use plugins, which means picking up (you guessed it) WooCommerce.

Adding new plugins to multisite works much the same as with a regular WordPress install. The only difference is that you need to add plugins at a network level.

Once a plugin is installed for the network, you can choose which websites to activate it for. Individual websites can’t install plugins that aren’t set up for the entire network, however.

As the admin, it’s your role to install WooCommerce, so go ahead and do that now:

Although multisite enables you to activate plugins for the entire network, each site still uses an individual copy of the plugin. That means you can configure each site’s WooCommerce setup differently, depending on what it needs.

Step 3: Configure WooCommerce and Start Adding Products

To configure the first store within your network, jump to any of the sites you set up before, which you can access from Sites > All Sites.

Once you enter one of your store’s dashboards, you’ll see the option to use the WooCommerce onboarding wizard. We recommend following it, since it makes configuring WooCommerce simple:

When your store is ready, you can add products in the Products > Add New tab. This step works precisely the same as with any other WooCommerce installation:

There are a few things you’ll need to keep in mind when using WooCommerce within a multisite network, however:

• The stores within your network don’t share user registrations.
• Registering a product on one site doesn’t make it available for the rest of the network.
• You can only update WooCommerce at a network level.
• Not every website on the network needs to activate the WooCommerce plugin.

That last part means you can have one site set up as a blog, in order to drive traffic to your online stores (just to give one example).

Finally, multisite networks share the same theme, so using a multipurpose theme is usually the best option. That way, you have options when it comes to customizing the style of each store within your network.

Conclusion

Imagine being able to manage multiple online stores, all while using a single domain and hosting plan. If that sounds like something that might make your life easier, what you need is a WordPress multisite network running WooCommerce.

Setting up a multisite network is easy, and so is installing WooCommerce. Then, it’s just a matter of adding products to each store and making sure you don’t miss any orders. The best part is that you can customize each sub-store as you see fit, since they’re all separate entities.

Image credit: Pixabay.

The post How to Set Up WooCommerce on WordPress Multisite (In 3 Steps) appeared first on The A2 Posting.

An Introduction to Unmanaged WordPress Hosting

Unmanaged hosting sounds like a negative term, but it really isn’t. In fact, most hosting plans you’ll run across are unmanaged, which simply means that you have full control over your own hosting. That means you’re responsible for maintaining your WordPress website, ensuring its security, and optimizing it if necessary.

That sounds like a lot of work, but those are standard tasks involved in running any type of website. Plus, unmanaged hosting offers a few benefits in exchange for the added responsibilities:

• It’s almost always cheaper. This is the main selling point, and the reason that most plans are unmanaged. If you don’t mind maintaining your site, you can save a lot of money by sticking to regular hosting plans.
• You have more control. Managed hosting often restricts how you interact with your server, to keep everything running smoothly. If you have experience running a website, this can be an annoyance, since you’ll have less freedom to tweak everything to suit your needs.
• You get access to a full control panel. Most unmanaged plans offer you access to a full-featured hosting control panel, such as cPanel (that’s the one we use!). Managed hosting, on the other hand, often involves custom panels with fewer options.

The trade-off unmanaged hosting offers you is very straightforward. You need to put more effort into managing your website and performing tasks such as running backups, optimizing your loading times, and more. In exchange, you’ll pay less than with a managed service and get more control, since there’s less hand-holding involved.

Of course, not everyone enjoys doing that type of work, or has the time required. If you don’t have experience running a website, learning how to do so efficiently and effectively can be an involved process. Fortunately, there’s another option.

The Benefits and Drawbacks of Managed WordPress Hosting

As we mentioned earlier, managed WordPress plans are often considered a luxury service. Their exact makeup varies, but in most cases your hosting provider will take care of all the extra work we discussed earlier in exchange for a higher price. Managed plans can come in any flavor, including shared tiers, Virtual Private Servers (VPSs), and dedicated servers. The common factor is that your provider takes responsibility for your site’s hosting off your hands, and keeps everything running smoothly.

With that in mind, let’s look at the primary benefits of managed hosting plans:

• You have fewer maintenance tasks to worry about. With managed hosting, you often get perks such as automated backups and WordPress updates, constant security scanning, and so on.
• More time to focus on creating content. Managed hosting saves you time, so you can concentrate your efforts on creating more and better content.
• Access to WordPress experts. Managed WordPress hosting services will provide you with access to support staff who know the platform inside and out.
• WordPress-specific features. If you’re lucky, your hosting provider will also offer WordPress-specific bonuses, such as special security features or free access to certain premium plugins and themes.

As for downsides, the main potential issue is that managed hosting is more expensive than non-managed plans. They won’t necessarily break the bank, but could be a challenge for small sites with limited budgets. Another drawback is that you often don’t get full root access to your site. This enables your provider to ensure that your server is always running in top shape, but prevents you from making your own customizations if you’re more technically savvy.

With the above pros and cons in mind, the central question when it comes to managed plans is whether you value the time they save you enough to pay the extra cost. E-commerce websites are an excellent example of projects that can significantly benefit from managed services. You’ll be freed up to focus on product optimization, A/B testing, and other critical tasks that can make you more money in the long run. Under the right circumstances, managed hosting can be a smart investment.

How to Choose Between Managed and Unmanaged WordPress Hosting

We’ve covered a lot of information throughout the past two sections. Let’s summarize the key points by providing some simple recommendations for who should consider using each type of plan:

1. Unmanaged WordPress hosting. If you have experience running WordPress websites, then chances are you don’t need managed hosting. Even if you’re new to the platform, you can learn everything required to take care of your site with a little work. These plans work well for those with small budgets and time to spare for managing their own sites.
2. Managed WordPress hosting. This type of plan is all about convenience, and maximizing your site’s performance by putting it in the hands of experts. If you have the budget to pay for a managed plan and you take advantage of the benefits you receive, it can be a great investment that saves you a lot of time and hassle.

Finally, we wouldn’t recommend that brand new WordPress users to jump straight into managed hosting. Your best course of action would be to try a simple shared hosting plan until you’re well acquainted with the platform. Then you’ll be in a better position to know whether managed hosting is a smart investment for you.

Conclusion

WordPress users have a lot of choices when it comes to hosting services and plans. The platform is so popular that there are even web hosts that build their services entirely around WordPress sites. Whether to use managed or unmanaged WordPress hosting is up to you, but there are some factors you should consider before making that decision.

For example, managed WordPress hosting is almost always more expensive than the alternative. If you have a tight budget, it’s probably not for you. On the other hand, if you can spare the money, managed hosting plans can make your life easier, since you won’t have to deal with tedious maintenance tasks. If you value your time and want to focus on creating better content, then managed hosting should be an excellent fit.

Image credit: Pixabay.

The post Unmanaged vs Managed WordPress Hosting: What’s The Difference? appeared first on The A2 Posting.

Magento and WooCommerce are two of the best-known names when it comes to self-hosted e-commerce solutions. The former is known as one of the best enterprise options, whereas the latter is an excellent choice for WordPress-powered stores of all sizes.

In this article, we’ll introduce you to both platforms, explain what features they offer, and discuss how much it costs to use each one. Then we’ll talk about how to extend their functionality and choose the right solution for you. We’ve got a lot of ground to cover, so let’s jump right in!

An Introduction to Magento and Its Key Features

Magento has a built a reputation for itself as a go-to solution for enterprise-level e-commerce stores. However, that doesn’t mean its Open Source version isn’t a solid option for smaller-scale operations.

Setting up a Magento store isn’t overly complicated. As a self-hosted platform, you’ll need to find a good hosting provider and install the solution yourself via cPanel (or have someone else do it for you). The tricky part is learning how to configure your store and get it ready for primetime. Magento offers a lot of customization options, which means that despite its sleek interface, it has a bit of a learning curve.

To be fair, the same could be said of any other e-commerce platform if you don’t have any experience running a website or an online store. As long as you’re willing to spend some time going through Magento’s documentation and tweaking your store so it’s just right, you should be fine even if you’re a total beginner.

Key Features:

• Enables you to receive in-depth analytics reports.
• Lets you take advantage of multiple advanced features for your product catalogs, including wish lists, reviews, and more.
• Offers the option to import and export batches for your products, to save time.
• Makes it easy to set up customer accounts with detailed order information and purchase histories.
• Supports multiple payment and shipping options.
• Provides several built-in tools to optimize your store for search engines.

An Introduction to WooCommerce and Its Key Features

Technically, WooCommerce is a WordPress plugin rather than a full-blown platform. However, it is powerful, comprehensive, and offers all the features you need to create a thriving online store. Even with all that, it still manages to keep things simple, thanks to its WordPress roots.

If you’re already familiar with WordPress, implementing WooCommerce should be simple (if not, getting started with WordPress is also fairly straightforward). Just install and activate the plugin as you would any other, and then check out its onboarding wizard to begin the setup process. It should only take you a few minutes to go through all the options, and this will start your store off on the right foot.

Keep in mind that the onboarding wizard doesn’t cover all of WooCommerce’s settings. You’ll probably still want to check out the plugin’s documentation if you don’t want to miss anything. However, the learning curve isn’t as steep as it is with Magento. That makes it a solid option for those of you who want to set up a store quickly.

Key Features:

• Is built on top of WordPress, which makes it highly user-friendly.
• Offers optimization for mobile devices.
• Integrates with other types of WordPress content, such as posts.
• Supports multiple payment and shipping options.
• Enables you to add various types of products to your store, including digital and group offers.
• Provides you with basic analytics features.

The Costs of Setting Up Magento and WooCommerce Stores

Both platforms we’ve introduced in this post are self-hosted and open source. That means they’re free for anyone to download and modify, but you’ll still need to pay for hosting to set up a store using either one.

Website hosting varies in price depending on which provider you use and which type of hosting you need. Our shared hosting plans are usually a good place to start if you want to keep costs low:

You’ll also want to go with a host that offers strong performance. After all, people don’t want to shop on a slow online store, so it isn’t smart to cut corners. The more performance you want, the more you’ll generally have to pay for hosting, but you can always upgrade plans when necessary to save on initial costs.

Moving on, both Magento and WooCommerce enable you to improve your store’s functionality using extensions. Each platform offers free and premium extensions, and some of the most extensive options can be quite pricey:

If you want to add multiple extensions to either platform, chances are you’ll have to spend a few hundred dollars to do it. Professional-level extensions do tend to be a lot more expensive for Magento, so keep that in mind before settling on that platform.

How to Add More Features to Magento and WooCommerce Stores

As we mentioned in the last section, both Magento and WooCommerce enable you to expand their feature set through extensions. Magento offers over 1,520 extensions in its Marketplace, covering everything from accounting features to site optimization:

WooCommerce is no slouch when it comes to extensions either. The platform’s official extension database lists over 300 options, but you can find more if you look in WordPress plugin directories such as CodeCanyon:

Once you’ve selected the extensions you want, both platforms make the process of downloading and installing these additions straightforward.

Which Platform Is Best for You?

So far we’ve covered a lot of ground, so let’s take a minute to review each platform and its major selling points:

• Magento: This platform’s flexibility, scalability, and broad set of built-in features make it a solid option for large-scale e-commerce websites. If you don’t mind a bit of a learning curve, you can also use it to set up more modest stores. Plus, you can add nearly any functionality you need via extensions. Do keep in mind that some of these extensions are quite expensive, so take a look at them beforehand to check out if you’ll need any of those features.
• WooCommerce: If you’re looking for ease of use, WooCommerce is the obvious winner in that area. Its integration with WordPress makes it easy to set up and start using the platform right away. As far as we’re concerned, WooCommerce is a more logical option for small-to-medium-sized operations. It doesn’t offer quite as many extensions as Magento, but they’re often more reasonably priced, and there is a large community of developers creating new themes and plugins for WooCommerce stores every day.

Overall, both platforms actually have a lot in common, and can be well adapted to many types of stores. As long as you have a good idea of what features you need upfront, and follow the advice above, you shouldn’t run into any major issues with your pick.

Conclusion

Both Magento and WooCommerce are excellent e-commerce platforms. Each offers just about all the features you’ll need for a successful online store. However, there are a few fundamental differences between the two platforms, and knowing what they are is important if you’re struggling to pick one. Of course you can always migrate between the platforms if necessary.

Let’s recap what each of these platforms can bring to the table for a new e-commerce store:

1. Magento: This highly scalable and professional platform is a great option for large e-commerce stores.
2. WooCommerce: This powerful, easy-to-use WordPress plugin is ideal for small-to-medium sized operations.

Image credit: Pixabay.

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